Wednesday, August 01, 2007

AMSOIL Sponsors American Hot Rod Tulsarama Program

Legendary hot rod builder Boyd Coddington will use AMSOIL lubricants and filters exclusively in his mission to revive a buried 1957 Plymouth Belvedere.

On June 15, 1957, the city of Tulsa, Okla. buried a new gold and white 1957 Plymouth Belvedere Sport Coupe in a time capsule in downtown Tulsa as part of Golden Jubilee Week, a celebration of Oklahoma's 50th year of statehood. Before the car was buried, citizens were asked to guess the population of Tulsa in the year 2007 with the promise that whoever turned out to be closest would be awarded the car at Oklahoma's Centennial celebration in 2007. The entries were sealed and buried with the car inside the vault.

Boyd Coddington
Boyd Coddington

On June 15, 2007, the car will be unearthed and transferred to the Tulsa Convention Center as part of Oklahoma's Centennial celebration. On hand will be legendary hot rod builder Boyd Coddington, host of the hit TLC TV series American Hot Rod. Coddington and his crew will be responsible for getting the Belvedere running after spending 50 years buried in the underground vault. The process will be filmed for an episode of American Hot Rod, which will air numerous times on TLC.

AMSOIL is an official sponsor of this historic event. AMSOIL lubricants and filters will be used by Coddington and his crew as they work to get the Belvedere running, with AMSOIL product placement and banners visible throughout the program. Watch the Action News, Direct Line and www.amsoil.com for air dates of this exciting and historic program.

The hit TLC TV series American Hot Rod draws over one million viewers each week, where they watch Coddington and his crew design and build cuttingedge hot rods. Host Boyd Coddington has won the prestigious "America's Most Beautiful Roadster" Award a record seven times and the Daimler-Chrysler Design Excellence Award twice. He's enshrined in the SEMA Hall of Fame, the Grand National Roadster Show Hall of Fame, the National Rod & Custom Museum Hall of Fame, the Route 66 Wall of Fame, the Street Rod Marketing Alliance Hall of Fame, and he was voted "Man of the Year" in 1988 by Hot Rod Magazine.

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