The demographics of the average motorcyclist have changed, and they want to buy products from knowledgeable retailers.
Available in many sizes and forms, including cruisers, touring bikes, sport bikes, choppers, dirt bikes and scooters, motorcycle popularity continues to soar. In fact, according to the Motorcycle Industry Council (MIC), new motorcycle sales have increased every year since 1992. Of the 1.1 million new bikes purchased by U.S. consumers in 2005, 70 percent were on-highway models, while the rest were off-highway and dual-use models. Parts, accessories and clothing also comprise a large portion of sales in the retail motorcycle industry as bikers spend billions of dollars to upgrade the looks, comfort, speed and usability of their bikes.
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